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HumanShip

TM.

Co Founded by Laura Lillie & Tijana Buric.

A human operating system for the businesses of the future — built on the belief that companies grow fastest when the people inside them are understood, not assumed.

What Is HumanShip™

The future of work is human.

Most businesses are built on strategy, process, and structure — and then staffed second, by guesswork. HumanShip™ flips that order. It is a holistic system for understanding how the humans inside a business are wired to lead, collaborate, and grow — and using that understanding to design roles, teams, and growth strategy that actually fit.

Where traditional personality assessments describe where someone is right now — often shaped by learned behaviour rather than natural wiring — HumanShip™ goes a layer deeper, using Human Design as its diagnostic foundation. The result isn't a label. It's a working map of how a leader, a team, and a business are each best built to operate.

We call it an operating system because that's exactly what it is: not a single workshop or one-off assessment, but a way of running a company that scales with intention instead of accident.

The Belief Behind It

 

"Growth that's intentional, not accidental — built by leaders who understand themselves, and teams who are placed by design, not by guesswork."

Who's It For?

HumanShip™ is built for founders and leadership teams who have moved past the early-stage scramble — and are ready to build what comes next on purpose.

  • Founders & CEOs scaling beyond early-stage intuition, where what got them to this point won't get them to the next one.

  • Leadership teams experiencing friction, misalignment, or growing pains as complexity increases.

  • Companies that have built something real, but feel stuck — plateaued between where they are and the next stage of growth.

  • Organizations redesigning team structure during a period of growth, change, or transition.

If You Want To

  • Be sure you have the right people in the right seats

  • Align each team member's role with their natural wiring, not just their resume

  • Build a team that supports your vision and operates in genuine synergy

  • Understand how your people are motivated, how they decide, and how they work best

  • Stop being the "chief everything officer" and create space to lead

And You Don't Want To

  • Risk the business because of friction inside your leadership team

  • Spend recruiting budget without confidence in the fit

  • Lose your company's culture and essence as you scale past the founder's reach

  • Sit through another generic personality test that tells you what you already knew

How It Works

HumanShip™ operates across three connected layers — the leader, the team, and the business itself. Each can stand alone, but together they form the full operating system

You can start at any layer — but each one builds toward the same goal: a business where the right people are doing the right work, by design, not by accident.

Leader Design
Team Design
Business Design

Focused sessions with founders and leaders to uncover their natural leadership operating system — their zone of genius, decision-making style, and communication wiring.

This is where clarity starts: understanding exactly how you are wired to lead before asking the same of your team.

Outcome: Clarity on the role you're best suited to play in your own business.

A team-level diagnostic that identifies strengths, role gaps, and hidden dynamics that don't show up on a resume or in a job title.

This reveals what your team actually needs next — whether that's a new hire, a re-distribution of responsibilities, or a shift in how the team makes decisions together.

Outcome: A clear map of who you have, what's missing, and how to close the gap.

A stage-awareness diagnostic that identifies exactly where your business is — start, growth, scale, or optimize — and what structural or people bottlenecks are holding it at that stage.

Many companies believe they're scaling when they haven't yet solidified what they've built. This layer tells you the truth, and the next right step.

Outcome: A clear strategy for what your people structure needs to look like at your next stage of growth.

'It's not about knowing your Human Design. It's about answering the question: so what? So what does this mean for how you run your next meeting, structure your next hire, or lead your next conversation?'
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Laura Lillie brings 15+ years as an HR professional & organizational development specialist within startups and scaling companies across multiple sectors. Her expertise spans people strategy, talent architecture, and culture design. She specializes in fractional HR strategy, Leadership coaching & facilitation.

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Built by Two Complementary Operators

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Tijana Buric is a business strategist with a decade in consulting firms across Europe and New York. She translates complex people dynamics into clear organizational and business strategy, and teaches entrepreneurship as Adjunct Professor at Fordham University.

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Curious how HumanShip™ could apply to your business?

© 2026 Laura Lillie Coaching

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